3 DEFINING LUXURY FROM A MARKETING PERSPECTIVE Secrets You Never Knew
What is luxury?
With clear distinctions between social classes in early civilizations, luxury consumption was exclusive to the elite.
This is one of those big questions that has been posed many times but never fully answered.
It was my answer that luxury is a state of mind. It is about how you carry yourself and fulfil the wishes of others as well as yourself.
My thinking is focused on the subject of luxury from the point of view of self and society. One does not have a luxury just for its own sake but it is a socially useful utility. For example, why do we wear fancy suits when going to strategic meetings or interviews? Why do we say that we do not use substandard perfume while going on a date? The aspect of self-consumption is furnished with socially intended purposes, whereas it is a luxury.
